Last Updated Aug 1, Can I be blunt with you for a moment?
General news sites, industry-focused publications, consultants, brokers, trade associations and companies of all sizes and types produce newsletters.
However, newsletters can still be a powerful marketing tool. They position your company as an industry expert, are far more cost-effective than printed mail, and are easy to create: Here are another seven. But they have to be well-crafted to stand out from the crowd.
Writing effective newsletters is an essential part to any email marketing campaign. Here are a few tips for creating newsletters that will attract and retain readers. Content Tips Provide news that is interesting to your reader.
On the other hand, news about industry trends or statistics — buying patterns, inventory levels, employment, products, regulation — is generally of interest. The more industry-focused, the better.
Bookmark or monitor RSS feeds from key sites, or use a newsfeed service such as Moreover to collect this type of data. Offer tips and advice. Tap the knowledge within your company — engineers, developers, field techs, consultants — to develop these articles.
Stories about how real companies solved real problems are always interesting Marketing Sherpa built an entire business around marketing case studies.
Make sure the case study also makes your customer look good, of course, and gain their approval by promoting the case study in publications that target their prospects.
Include a quick poll relating to an industry topic e. People love to have their voice heard, even if only through a quick vote, and to see how their peers view an issue.
Express an opinion about a industry topic of interest, similar to what bloggers do if your company has a blog, this is a great place to link to your latest post. Include a cartoon, a link to an odd but not offensive Web site, a trivia question about a completely unrelated topic e.
Formatting and Technical Tips Keep it short. Keep the body of the newsletter short by providing headlines and excerpts linking to longer articles on your Web site or blog.
This enables readers to scan the content quickly, then link out to articles of interest. Provide both HTML and plain text versions. Most hosted email services allow you to set this up automatically. Provide an RSS feed of your newsletter content for readers who prefer that option.
This site provides helpful instructions on creating an RSS feed from a newsletter or any other content displayed on your Web site, and FeedBurner provides several free tools to help promote your RSS feeds.
Use a professional and relevant subject line — the more reader interest-specific, the better. Give your newsletter one owner.
To maintain consistency in format, tone, and delivery frequency, there needs to be one person in charge of bringing the newsletter together, even if there are multiple writers. This person may have multiple responsibilities, but the newsletter has to be a high priority.
There are a number of reasonably-priced hosted services that provide all of the basic list management functions, plus features such as allowing subscribers to select plain text or HTML email options, pre-built HTML templates, and detailed subscriber tracking reports.The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
Why You Shouldn’t Create a Newsletter (and What to Do Instead) Jon Morrow. Comments Last Updated Aug 1, even if my plan was a quarterly newsletter. I have been in a flurry of classes on marketing.
There are so many voices out there. Newsletters can be good for internal purposes, especially when you have thousands of . How to Write Effective Email Newsletters. E-newsletters have become ubiquitous. General news sites, industry-focused publications, consultants, brokers, trade associations and companies of all sizes and types produce newsletters.
Writing effective newsletters is an essential part to any email marketing campaign.
Here are a few tips for. What a Quarterly Newsletter Does. Newsletters are effective because they serve your interests in both the short and the long term. The campaign that keeps on . Section Creating Newsletters. Chapter 6 Sections. Section 1. Developing a Plan for Communication Newsletters are usually published monthly, bimonthly, or quarterly.
Your choice here will depend on the size of your organization and its available resources. there is no need to be the Lone Ranger when it comes to writing articles or. Home >> Email newsletters >> 75 email newsletter content topics you can use ASAP Wouldn’t it be nice if you had a relationship with every one of your subscribers?
If you’re sending an email newsletter, you already do.