Writing a press release for a book launch invitation

Of all the self-promotion options available, distributing press releases is probably the most overlooked method. In a few rare cases, it can even launch you to stardom. The mistake most authors make with this tactic is believing that the launch of their book is news in itself.

Writing a press release for a book launch invitation

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising — in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. Which is great for them, because they get paid to send out press releases, get a lot of traffic, then get paid to advertise books, and produce probably very few tangible results to authors.

Even if they help you write it.

How to Write a Press Release for an Event | Social Media Today

Even if you have a big sale or promotion or are giving money away to charity. EVEN if you have an amazing book.


It goes like this: The book will be available on Christmas Day to the delight of children everywhere so make sure you get it under your tree in time! For more information and a full press kit, go to theauthorswebsite.

News stories are things that happen. You publishing a book is not news. Want to make a living with your writing? A book by itself is an inanimate object. If readers love it they will share it, so you need to get it in front of them and remove all obstacles to purchasing like free giveaways.

You can promote your book indirectly. You need to make something that has meaning, that makes people feel something emotionally, that taps into a movement, an opinion, a crisis.

Yesterday, a group of self-publishing authors banded together in an effort to support 1 legged drug addict elephants in China. These authors have all been able to make a living through writing and are now beginning to put their success to good use.

This project is another indicator that self-publishing has become mainstream and is a respectable publishing model. For a full list of the authors, click here. People will share the story, because the story is interesting. Instead they put up a huge billboard and arranged to have a few protesters spray paint over it with feminine power stuff.

writing a press release for a book launch invitation

But the story of some women responding to the misogynist, male-centric book with vandalism creates a real story — a viral story, of controversy — which was picked up again and again by huge media and TV broadcasts. This blog post is just about as likely to get picked up by Google News as your Press Release.

If it got a ton of shares and likes and comments, eventually the TV news would pick it up.

writing a press release for a book launch invitation

Otherwise, you need to create a story around yourself by turning your book into an event No, not like a book launch party or book signing. That would be news! There are several good examples on the bottom of this Lulu thread.Learn how to write a book press release that gets printed by big news agencies and increases your book sales.

Get our free book press release template here. Writa an invitation letter for a book launch WRITE AN INVITATION LETTER TO TARGETED PEOPLE TO ATTEND THE LAUNCHING OF A BOOK TITLED PROPHETIC PREDICTIONS THIS IS A BOOK THAT HAS . How to Write a Press Release for a Book Launch. Marketing, press release, publishing, standard press release, writing, writing a press release.

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Download a book press release template

October 26, 9 Steps to Hosting a Book Launch Party you’ve developed to connect your event to your book and audience, and write a simple press release about the upcoming launch party and your new book.

Then, send it to newspapers, TV and radio stations, maga- a virtual launch. Author and writing teacher Christina Katz’ readers are. Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it.

Publishing Support

Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry. 7 Exceptional Launch Party Invitation Wording Ideas. A great selection of launch party invitation wording ideas are listed below to help inspire your own type of unique and personal message that aligns with your business branding.

invites you to a magical book event. Celebrate the [number] release of [author name] debut novel. Sparkling.

Don't Blow Your Book Launch Press Release