August 31, This article has been updated to reflect changes in the industry. The original article was posted on October 27th,
By Louise Fletcher Do you think of your cover letter as a summary of your skills and experiences? The truth is that your cover letter is a sales letter — much like the ones created by direct marketers and copywriters to sell products and services. Just like those letters, your cover note must be compelling, easy to read, and must convey clearly why you are a perfect fit.
The answer, as you already know, is YES! In addition, starting with a question is an attention-grabbing approach in itself, so this type of opening has two benefits. You can do this by writing a second paragraph that provides evidence of your ability to address their core need.
My former CEO said: By building strategic partnerships across the United States and internationally. When my last boss needed an assistant to organize his chaotic office and help him gain control of his life, he hired me.
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Within 3 months, he was leaving the office earlier and spending weekends with his family for the first time in years. For example, our executive assistant might explain that she has experience in scheduling, travel arrangements, correspondence, spreadsheets and project management.
She could also mention the titles of some of the senior executives she has worked for to communicate her seniority. Keep this section brief 2 to 3 sentences and make sure you keep the focus on the needs of the company, which you can find in the job posting.
You do this by providing more evidence of your past successes as proof that you can do the same for them. To do this, develop 3 or 4 bullet points that highlight some of your most impressive achievements.
Here are some examples: Let her know what she has to do if she wants to meet with you, or offer to take the next step yourself.
I would be delighted to discuss my ideas in detail and will call your office within the next few days to see if we can find a convenient time to meet. I will call your office on Tuesday afternoon to follow-up and answer any questions.
Alternatively, please feel free to contact me at your convenience at If you end your letter with a promise to contact the company, make a note of your commitment and be sure to follow through.
If you want to see some real world examples of these principles in action, here are two sample cover letters we created for clients — names changed of course.
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