Social Networks Are Social Networks important to your present and future marketing? Your Budget And Time-Scale Even if you can only provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide. Time scale is also an important consideration - so let your designer know if there is a specific deadline that has to be met. Consult with Colleagues Consult with as many people within your organisation as possible before sending the brief.
Objectives and goals The first thing you need to find out is what your client wants from their new design. Is this a redesign or reworking of an existing site, or is it a completely new design?
Do they already have solid ideas for what they want their site to do or are their ideas more vague?
Budget and schedule Budget can be a touchy subject for some clients. This is the part you need to stress to your clients, and be prepared to meet some resistance. Schedule is almost as important as budget. Some clients have no idea how long it takes to design a great website. Sometimes clients have certain deadlines that they want to meet, because of events happening with their company or industry.
They might have an upcoming product launch or trade show and want their new site ready for it. Be realistic with your clients about both their budget and schedule needs.
Offer alternative solutions, if possible. You may find that by working with them and within the restrictions they have, you form a better working relationship and plenty of repeat and referral business. Target audience Who are your clients trying to reach? A website designed for teenagers is going to look and work a bit differently than one designed for corporate decision-makers.
Ask your client who they want to appeal to with their website right from the beginning.
Project scope Not every project is as in-depth as every other. Some clients want a completely custom solution. Others just want you to adapt an existing template or other design. Some clients want an entire ecommerce site with a shopping cart, while others just want a brochure site that gives basic company information.
Make sure you ask about things like blog integration or social networking features, too. Available materials Does your client already have a logo, brochure, product photos, or other materials that would be useful to your design? Looking at their existing promotional materials can shed valuable insight into what their design taste is and what their priorities are.Start introducing the design brief into your projects.
The design brief has the potential to be one of your most valuable project management tools. Try to incorporate these tips into your design or development workflow so your projects begin with a strategic start.
The Design Brief. To complete the requirements step of the design process, you should write a design brief.
A design brief gathers all the key information for solving your problem in one place. It should contain: A description of your target user. A definition of the problem you intend to solve. A logo design brief is a document that provides a designer all of the information needed to create a logo for you.
It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget. The Design Brief.
To complete the requirements step of the design process, you should write a design brief. A design brief gathers all the key information for solving your problem in one place.
A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design That is the responsibility of the designer.
A design brief is an explanation you give to a designer that details the goals, objectives and highlights of a design project.
Clients write design briefs for contractors and, according to Clear Design UK, the briefs are a “critical part of the design process,” because they serve as a reference for all parties involved.