Add to basket Add to wishlist Description "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. We make decisions on emotional grounds and rationalise them later. And the market-tested techniques that get people to engage with, and be persuaded by, your copy.
I want your tips on the best way to ask for the order -- Five pleasure-inducing techniques for copywriters -- How to engage your imagination and free your creativity -- Finding your voice and that of others -- The definitive way to judge when grammar matters in copywriting -- An age-old method of injecting life into your sales pitch.
Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content. Reviews Editorial reviews Publisher Synopsis ""Persuasive Copywriting" collects the secrets known only to professional writers and distills them into smart, clear advice.
But keep all this to yourself; we don't want everyone knowing how to do it. Andy Maslen shows you how to write in a way that taps into human nature - the type of copy that powers business success.
As a business owner and author who has read many books about writing and influencing I found this one particularly useful because it delves into understanding people first, writing for them second.
It's an enjoyable read and one that I will keep going back to in my attempts to persuade and influence in writing. The techniques within can be applied to longer written copy, as well as Web-based ads and social media. I felt the most helpful part of the text was where the author shared examples of both good copy and bad copy in each chapter, so the reader could clearly distinguish the difference and compare it to their own work.
I definitely feel like I have a better grasp on copywriting now, and Maslen s book will serve as a reference as I continue to hone my skills. Organized, useful, and sharp, the work would be a valuable addition to the libraries of copywriters and writers looking at how to improve responses to their writing.
So when I read his new book Persuasive Copywriting, I had high expectations. The book is packed with practical ideas for writing authentic, response-getting copy.
I particularly liked the science-based approach that underlines Andy's persuasive writing strategies Using the important devices in the book, writers can start successful campaigns from the beginning.
Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing.
Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything. Organized, useful, and sharp, the work would be a valuable addition to the libraries of copywriters--and writers--looking at how to improve responses to their writing.
I definitely feel like I have a better grasp on copywriting now, and Maslen's book will serve as a reference as I continue to hone my skills. It's a full copywriting curriculum, with exercises, downloads and feedback. Who is Persuasive Copywriting for? Everyone who writes with a purpose.
If you learned traditional copywriting and now need to add spice to your writing, then buy this. If you're self-taught, then definitely buy this. Oh, and read it too.
And do the exercises. Even though I've been writing for many years, it's a good reminder for me and helps my arguments when coaching or chatting with clients.
It s a full copywriting curriculum, with exercises, downloads and feedback. Who is "Persuasive Copywriting" for? If you re self-taught, then definitely buy this. Even though I ve been writing for many years, it s a good reminder for me and helps my arguments when coaching or chatting with clients.
Add a review and share your thoughts with other readers."We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science.
"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. It’s a full copywriting curriculum, with exercises, downloads and feedback.
[Maslen] makes the neuroscience behind the ideas easy to understand, and mtb15.coms: Unlike some of the other books that are out there, Persuasive Copywriting by Andy Maslen offers a few different learning tools, like quizzes, exercises, and real-world examples.
It was very helpful for cementing some of the concepts he discussed in the book. Whatever your opinions on Maslen’s other work, Persuasive Copywriting is a book worth buying. One of the things copywriters like to brag about is our English qualifications.
Our degrees in journalism. The fact we won a prize for achievement in English Language at high school. It, Persuasive Copywriting by Andy Maslen might be a helpful guide and excellent way to get some incite into the idea of copywriting.
|Recent Posts||Maslen covers topics for example: Ideal for experienced copywriters who want to differentiate themselves in the game furthermore to new copywriters doing their more skilled peers, Persuasive Copywriting helps readers grow their copywriting skills and excellent the emotion-driven purchase.|
|Buy this Book on||Business Management Nonfiction "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting.|
|Customers who bought this item also bought||I was given this book as a gift from a friend who knew how much I wanted to become a better sales writer.|
|Andy Maslen’s copywriting books – Copywriting Academy||Pub Date 28 Mar Description Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, words and phrases that trigger emotions, over 10 real-world case studies, 75 practical exercises, and a question quiz to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.|
Within the perspective, this book is extremely helpful with some other examples and exercises which are provided. Persuasive Copywriting explains the science behind desire, explains how to apply this theory to your writing, and provides real-world demonstrations to hammer the point home.
If you can’t form a connection, you can’t communicate. And if you can’t understand what makes a reader tick, you can’t persuade them to take an action.